Every customer gets the usual.
The Usual is the end-to-end retail experience and customer-relationship workforce for Square brands. Regulars order their usual in one tap on your own app. Your menu stays the usual on every platform you sell through. When an order goes wrong, the customer is made right before they have to ask. And every store opens knowing what tomorrow brings. All of it builds itself from the Square account you already run.
Connect Square → make it yours → paste one link. No card.
"The usual" means four promises.
The ordering experience is the anchor: the app your customers hold. The other three are add-ons that plug into it - agents that work for you around the clock, a workforce you read and reply to, not software you operate. The pricing is linear: every add-on has one flat price, and the total is just the sum.
The anchor
The ordering experience
Regulars order their usual in one tap: pickup, table QR, delivery, retail, and loyalty that matches the counter. Your brand, on your website, no commissions.
See the app →Add-on · the usual menu, everywhere
Menu audit agent
What you wrote in your POS is what customers see: on your site, DoorDash, and Uber Eats, audited daily. Runs on any POS; suped up on Square with one-tap fixes and the evidence packet.
Meet the agent →Add-on · treated like a usual
Make-it-right agent
An order goes bad on a paying customer? They're treated like a regular: an apology credit by text before they complain, within hard caps you set.
Meet the agent →Add-on · the usual tomorrow
Forecasting agent
Tomorrow, called from your own sales history: expected traffic, how many of each item will sell, and a grade against actuals every day.
Meet the agent →Live before your next rush
Connect Square
Your menu, photos, prices, locations, hours, taxes, and loyalty import themselves. There is nothing to retype.
Make it yours
Pick your colors and type and watch your storefront take shape live. It reads as your brand - not a template with your logo on it.
Paste one link
Put your ordering link behind the “Order Now” button on your website. Done. Orders flow into the Square setup you already run.
The intelligence layer
AI that reads your sales
and sells for you.
- Campaigns, drafted for you. It finds your quiet windows, your lapsed regulars, the items customers already pair - and drafts the promo, the banner, and the text. You review, you press one button, it’s live.
- Win-backs that know each customer. When someone who ordered every four days goes quiet for two weeks, it notices - and offers to text them their usual, one tap away.
- Intelligent reorder. Your 8am latte regular opens the app at 8am and sees the latte - not whatever they ordered last Saturday night.
Intelligence · from your own sales data
Win back your lapsed regulars
12 regulars have broken their rhythm - people who ordered every 4 days have been quiet for 22+. Together they were worth about $2,091/month.
You’re in control
Change anything.
Wait for no one.
Banners, promos, featured items, your whole look - edited by you, live in seconds, no support ticket, no app-store review. Running a franchise? Connect every franchisee’s own Square account under one brand, and decide exactly what each role can touch.
Good to see you again.
That’s what your regulars should hear. Connect your Square account and see your own storefront in the next few minutes.
Get started todaySelf-serve. No sales call. Your data stays yours.